BAMW Blog Launch

BAMW is short for A Business Approach to Marketing Your Work. That's the title of my marketing e-book for freelance writers and editors. I needed a catchy abbreviation, and I thought first of BAM, but Emeril already has dibs on that. Then, how about BMW? No, an auto company has that. So---BAMW it is.

A little history is in order, I think. Last year, I facilitated an online course on marketing for The Christian PEN (http://www.thechristianpen.com/). In six weeks, participants learned to use the marketing mix concept which is taught in all beginning marketing courses. The mix consists of the Four P's: Product, Promotion, Place, Price. The P's are a great way to organize your marketing plan and/or to develop your product. For the Christian writer/editor, there is a fifth P, and that's Prayer. The participants in the course all said they had a better handle of what marketing is all about after working their way through my course.

Next, I organized the course material into an e-book and offered it for sale on my Web site, http://www.writingontarget.com/. I printed a few hard copies to sell at Kentucky Christian Writers Conference 2006, and I sold most of them. Next, I developed a quarterly newsletter called BAMW News, and I've published two so far. The next one will go out in April, 2007. I have about 60 subscribers. If you'd like to subscribe, just e-mail me akinemily@gmail.com.

I'll be teaching a workshop on BAMW for writers at the 2007 Kentucky Christian Writers Conference on June 23, 2007. See their site http://www.kychristianwriters.com/ for basic info. Details will be available on the site later this month. I'll also teach a workshop on article marketing for beginners entitled "What Are You Prepared to Do?" The proper answer is "whatever it takes."

If you're reading this blog, and you'd like to know more about the Four P's marketing mix, link to http://www.netmba.com/marketing/mix/. Post comments or questions if you like.