Word of Mouth Marketing

Have you ever moved to a new town and wondered how to find a good doctor, dentist, car repair shop, or grocery store? I always ask my neighbors and people I work with for recommendations. This is word of mouth marketing, pure and simple. It's also a form of viral marketing, another popular term with professional marketers.

If a customer is happy with your product or service, he/she does not mind recommending you to friends. The trick is to get your customers talking about you and your work. For some writers and freelance editors, word of mouth supplements the networking activities that help them get work.

It's a complicated subject. There are several books about WOM. Check out this Web site for ideas, and try to think of ways to use it for your writing/editing business. I'll review a book I'm reading on the subject on this blog soon.

http://www.womma.org/

Note: I haven't been very active with my blog posts lately, but I'm planning to post at least once a month in the forseeable future. Subscribe if you haven't already.