Marketing is a bad word for many writers. For writers who are newly interested in getting their work published, marketing is an unwelcome surprise. The writing is what the writer is interested in, and selling it is not even on the radar screen.
If you go to a workshop on book publishing, you are sure to hear the word "platform." Every writer should have one, they say. Just today, I read two excellent blog posts on the subject, and I want to share them with you rather than writing my own treatise on the subject.
First, Rachelle Gardner, literary agent, has provided an excellent definition of what a platform is. She also offers separate articles on fiction and nonfiction platforms. Read every word. You will get quite an education.
Second, Michael Hyatt, CEO of Thomas Nelson Publishers, discusses platforms on his blog, From Where I Sit.
If you read all of these posts, you will know everything that's important to know about platforms for writers for the foreseeable future.
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