Word of Mouth Marketing Revisited

Last year, I posted a brief article about word of mouth marketing. See it here. Recently, I read a book entitled Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz. It's the best comprehensive treatment of the subject I've seen.

The best way to sell your product or service is to get people talking about it. It's nothing new. It's just that there are new ways to generate word of mouth "advertisement" for your business. Visit the Word of Mouth Marketing site for a summary of what's in the book.

Once you've reviewed the main points in the book, you might think, "Why do I have to know about this? I'm a writer, not a business person." If you write books, word of mouth can sell books for you. Fiction writers use blogs, Twitter, and Facebook to generate buzz about their books. It works for writers of non-fiction books as well. Article writers need to be known by the editors to whom they want to submit work.

How can word of mouth marketing help you in your writing career? Get the book if you think you need it. This is a prime example of how a business marketing technique can be adapted to marketing your writing.